Creative Strategy

We work with brands to unearth insights and research to develop creative brand and campaign strategies to communicate their message and connect with their target demographic.

// Testing

// Research and insights‍
// Campaign strategy and idea generation
// Creative direction
// Copy development
// Treatment and moodboarding
// Storyboarding and scripting
// Brand platform, visual, feel, voice and messaging development

Media Relations

We employ creative strategies that thoughtfully utilize media publications to introduce, shape or re-launch brands, products, personalities and business executives. We hold long-standing relationships with print, digital, and broadcast media across industry verticals, including lifestyle and entertainment, beauty, fashion, health and wellness, tech, consumer, food and beverage, travel, and business.

// Testing

// Media strategy and positioning
// Feature storytelling
// Product placement
// Editor engagement and relationship building
// Broadcast
// Trade and industry commentary
// Earnings and financial press management
// Executive visibility and thought leadership

Celebrity & Influencer Relations

Influencer engagement is at the very core of our business. We offer unique digital and experiential solutions for brand storytelling, all driven through the creativity and cachet of influencers, armed with technology-backed data.

// Testing

// Influencer strategy and target identification
// Earned programming and product seeding
// Stylist engagement
// Content creation and stunts
// Ambassador programming
// Micro-influencer campaigns
// Collaborations
// Event wrangling
// Deal negotiation

Experiential & Events

We architect and execute bespoke events with purpose, combining compelling layers of sensory and narrative content with best-in-class production to tell stories that last. With a fluency in event trends, emerging technologies, and a vast network of vetted vendors, partners, and personal relationships, we provide clients full service production capability, from concept to load out.

// Testing

// Project planning and budgeting
// Location scouting
// Creative direction and event design
// Full service production and project management
// A/V technical
// Lighting and sound design
// Security, staffing and operations
// Crowd curation
// Virtual & Digital experience production
// Scriptwriting and livestream showrunning
// Custom analytics

Social Marketing

Social media is a direct line of communication to a brand’s audience and is an essential consideration for any brand campaign. We employ data-driven decision making and creative risk-taking, tapping into real-world conversations and trends in order to drive a brand’s cultural relevance. And by placing the community first, we humanize brands, allowing them to make a deeper and more meaningful connection with the public.

// Testing

// Social platform strategy
// Brand voice development
// Creative, art and copy direction
// Content management and calendaring
// Community management
// Paid social and boosted ads
// Reporting and measurement

Content Development

We specialize in the creation of original content, ranging from long and short form video, digital experiences, original audio and music production and more. We also provide creative services that can be utilized for visual asset development, including graphic elements, invites, menus, package inserts, lookbooks, branded collateral, packaging design, presentation design and compilation, among others.